Why accountants love Rho

At Rho, we've developed a banking platform that caters to the needs of accountants today and tomorrow.
Author
Dominic Daley
Updated
September 13, 2024
Read time
7

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Being an accountant is hard. 

You’re all too familiar with the litany of challenges your team faces daily: talent shortages, bad technology, lack of relationships, and maybe even a few unruly clients—the list goes on. 

And this doesn’t even factor in the complexities of the work you do through the services you provide.

The problem is that, for far too long, there hasn’t been a clear place of solace for you. But rather, every platform that positions itself as a solution has become another source of frustrations and hidden costs. 

The more we spoke to accountants, the clearer one reality became: they need more support. 

Today, accountants aren’t solely tasked with reconciling and closing the books but are also relied upon to be thought leaders and make smart profit decisions in a post-ZIRP era. 

With so many changing responsibilities, the unfortunate reality is that the status quo hasn’t been able to keep pace. 

But support for accounting professionals doesn’t look like a set of ad hoc features, disconnected from one another. It can only be enabled with a platform designed to reduce the burden of day-to-day tasks like reconciliation, payroll, and more.

It shouldn’t stop there, though. Relationships matter, too. And while some have taken the approach that relationship banking is dead, we couldn’t agree. 

At Rho, we’ve acknowledged these deep-seated pain points and have addressed them through a dedicated platform. 

One that not only makes your life easier, but those of your clients as well. For us, accountants do some of the most meaningful work that helps the startup ecosystem thrive, so the status quo just doesn’t work anymore. 

We’re changing that.

Accounting talent is at a premium

One of the most pressing constraints accountants face is a significant talent shortage.

This downturn isn’t exclusive to less accountants joining the field but is also for those retiring or transitioning out of firms. As a result, accountants are being forced to do much more with significantly less. 

If a platform provides even the least bit of friction, this can quickly make a bad situation worse. 

Accountants need faith that the tools they’re onboarding feel like a peer, not a hurdle. 

Wasted time is costly  

In an effort to provide the most value, many accountants try to broaden their service lines as much as possible. 

But here’s the problem: many of them aren’t equipped to take their firms in another direction or add services when they’re already stretched thin. 

And the products on the market haven’t helped much either. 

When time is at a premium, accountants need reliable processes that remove as many unnecessary steps as possible.

Moving past the status quo 

Given how challenging the market offerings for accountants have been, especially with banking platforms, many of them are left resorting to the status quo. 

The issues here will feel all too familiar: disconnected features, bad customer service when you need it, and just a general sense of friction and frustration. 

Because of this reality, many accountants don’t realize that there can be a good option that provides great technology, insights, relationships, customer experience and consolidation in a single platform. 

And better yet, all of this can come at zero cost to them. 

Rho is for accountants, too 

We’ve heard directly from accountants about all of these challenges and many more. So we set out to address them with a platform that inspires the trust, confidence, and reliability that’s sorely needed for today’s accounting challenges. 

Here’s how we’re making the lives of accountants that much easier. 

Automation to streamline processes

Your time as an accountant is valuable—automation can play a huge role in helping free up your time for more important tasks. 

“With features like automated expense tracking, real-time reporting, and seamless integration with our financial tools, Rho minimizes manual data entry and reduces errors. This efficiency not only saves time but also provides clear, accurate insights into financial performance, making accounting processes more straightforward and less stressful."— Braden Bullen of FlowFi*

With Rho, accountants can automate many of the tedious and repetitive tasks they’ve grown accustomed to: from coding transactions to processing invoices and scheduling payments. 

The result is not only peace of mind for you, but for your clients as well. 

Long-lasting relationships

Our platform is built to foster better client relationships from day one.

We’re all too familiar with the realities of that white-glove service you experienced at onboarding all but disappearing after you’ve settled in. At Rho, we’re intent on developing long-standing relationships that are not transactional and built on a foundation of trust. 

“I am excited for the partnership Rho is building with accountants. They have made it super easy for accountants and their clients to open accounts, manage cash, and sign up for a Rho card. The customer service and user experience has been wonderful and the ease of navigating both the web and native Rho app sets them apart.”—Michael Ly of Reconciled*

We have dedicated points of contact for you, not just in onboarding, but during your firms activation period. After that, we offer 24/7 award-winning customer support when you need it. 

One platform that integrates seamlessly with your stack

Rho’s platform consolidates all of your finances into one streamlined interface. Whether it’s managing expenses, overseeing cash flow, or ensuring compliance, you can manage it all from a single, intuitive platform.

“Rho offers a tech-forward, seamless experience while integrating essential back-office accounting functionalities such as bill pay and expense management. Our clients seek to consolidate the tools, allowing for more streamlined and efficient financial management solutions they need to run their businesses, and Rho perfectly supports this vision offering scalability to drive business growth."—Alan Langelli of Aprio*

Plus, Rho integrates with popular accounting software you’re already using: from Sage to QuickBooks, Netsuite, and more. 

Rho, your accounting partner 

When it comes to their relationship with banking platforms, accountants have been ignored.

At Rho, we’ve set out to change that and establish long-lasting relationships based on trust, confidence, and reliability. So whether you’re looking for a way to save time and money or just feel supported, we’ve got you covered at Rho. 

Relationship banking isn’t dead—it’s the future. 

Rho is a fintech company, not a bank. Checking and card services provided by Webster Bank, N.A., member FDIC; savings account services provided by American Deposit Management Co. and its partner banks.

*Testimonials reflect individual customer experiences and opinions and are provided for informational purposes. There is no guarantee that your Rho experience will be the same and results may vary.

Dominic Daley
December 2, 2024
Dominic Daley is the Vice President of Channel Sales at Rho. With a decade of experience in scaling Partner Programs, he oversees Rho’s partnership ecosystem strategy, building and nurturing relationships with the accounting industry, key software partners, and venture capital investment firms. Previously, he led Partner Sales at Gusto.

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Rho is a fintech company, not a bank or an FDIC-insured depository institution. Checking account and card services provided by Webster Bank N.A., member FDIC. Savings account services provided by American Deposit Management Co. and its partner banks. International and foreign currency payments services are provided by Wise US Inc. FDIC deposit insurance coverage is available only to protect you against the failure of an FDIC-insured bank that holds your deposits and subject to FDIC limitations and requirements. It does not protect you against the failure of Rho or other third party.
The Rho Corporate Card is issued by Webster Bank N.A., member FDIC pursuant to a license from Mastercard.
Investment management and advisory services provided by RBB Treasury LLC dba Rho Treasury, an SEC-registered investment adviser and subsidiary of Rho. RBB Treasury LLC facilitates investments in securities: investments are not deposits and are not FDIC-insured. Investments are not bank guaranteed, and may lose value. Investment products involve risk, including the possible loss of the principal invested, and past performance does not future results. Registration with the SEC does not imply a certain level of skill or training. Treasury and custodial services provided through Apex Clearing Corp. ("Apex") and Interactive Brokers LLC ("Interactive"), registered broker dealers and members FINRA/SIPC. Interactive rates may vary from Apex rate shown above. For additional information about investment management and advisory services provided by Rho Treasury, please refer to Rho Treasury’s ADV-2A Wrap Fee Brochure.
             
This material presented is for informational purposes only and should not be construed as legal, tax, accounting or investment advice. Under no circumstances should any of this material be used for or considered as an offer to sell or a solicitation of any offer to buy an interest in any securities. Any analysis or discussion of financial planning matters, investments, sectors or the market generally are based on current information, including from public sources, that we consider reliable, but we do not represent that any research or the information provided is accurate or complete, and it should not be relied on as such. Our views and opinions are current at the time of publication and are subject to change. You should consult with your attorney or relevant professional advisor for advice particular to your personal or business situation.
                  
Rho Treasury is not insured by the FDIC. Rho Treasury are not deposits or other obligations of Webster Bank N.A., or American Deposit Management Co.’s partner banks, and are not guaranteed by Webster Bank N.A., or American Deposit Management Co.’s partner banks. Rho Treasury products are subject to investment risks, including possible loss of the principal invested.
*This reflects the sought net yield based on 90-day Treasury Bill rates as of [DATE] and an annual fee which ranges from 0.15% for deposits of $20M or more to 0.6% (the maximum annual fee) for deposits under $2M. Individual results may vary depending on the actual investment date and investment products selected. Past performance is not a guarantee of future performance results. The yield is variable and fluctuates without prior notice. The rate shown is net of fees. The amount of Treasury Bills available at a particular yield will depend upon the sellers’ offer size; any remaining cash balance after the purchase may not earn the same yield.
© 2019-2024 Under Technologies, Inc. DBA Rho Technologies. Rho is a trademark of Under Technologies, Inc.

Rho is a fintech company, not a bank. Checking and card services provided by Webster Bank, N.A., member FDIC; savings account services provided by American Deposit Management Co. and its partner banks.