How Rho is supporting NYC founders in 2024.

Read Rho's CEO letter to founders, see event opportunities to meet investors, and earn rewards for switching your operating account to Rho today.

A letter to NYC startup founders.

"You should move to Silicon Valley.”  

When my co-founder, Alex, and I were trying to raise our initial financing for Rho, we heard this advice over and over. New York was still emerging as a tech ecosystem, and it was significantly harder to raise capital here than in San Francisco in 2018 – and anytime prior.  

We remained here, building Rho in downtown NYC, despite that well-intentioned advice, because we believed deeply in this city's remarkable energy and potential. We knew New York would develop into the best city in the world to launch a startup, and we wanted to be a part of that transformation.  

Fast forward, we’re now five years into our journey, and I have the same conviction I had when we started.  

New York City is the best place in the world to build a business.  

From first-class funds to an ecosystem of founders building the next generation of technology companies, NYC has the greatest concentration of big ideas, uncompromising innovators, and world-class operators.  

Today, there are over 25k tech-enabled startups in NYC and 300+ venture capital firms based here, and New York is the second-largest tech ecosystem in the world. New York startups raised $10.7bn over 812 deals in 2023, and its venture market has been growing at more than twice the pace of San Francisco.  

What makes New York great is that it is not exclusively a tech city. Tech is now just one of the industries that attract the world's most talented and ambitious people to the city. And that makes it the best place in the world to build a business.   

This year, we’re doubling down on our commitments to the NYC startup ecosystem, founders, and funds that make this city special.   

We have more than a few exciting events we are curating with strategic partners like Tech:NYC, aimed at helping builders in the city overcome challenges they are facing, learn from peers, and build connections that ultimately strengthen the city’s startup ecosystem for years to come.   

In the meantime, Rho is here to support the other founders and startups that make this city special. If we can be of any assistance, don’t hesitate to reach out.

Everett Cook is the co-founder and CEO of Rho, the financial operating system designed to help businesses boost their bottom line and operational efficiency by integrating business banking products, corporate cards, and payments into one simple and powerful platform.  

Everett spent a decade in finance, working at asset managers such as Point72 before starting Rho. He is a native New Yorker and sits on the board of Tech:NYC, where he is dedicated to helping make New York the best place in the world to build a tech startup.

Everett Cook

CEO & Co-Founder

Special sign-up perks for NYC founders

Switch to Rho and maintain an average daily checking deposit balance of at least $50,000 for the first 90 days after your Rho account is opened, and you could receive one of our exclusive founder benefits below. Eligibility and terms apply.¹

Founder benefit options

Focus

Pair of Apple AirPods Max

Recovery

Five BATHHOUSE passes

Coaching

Free one month Mento subscription

Travel

One free Blade ride

Get started with Rho today

Apply Now

“I believe New York City is the best place in the world to build a tech company.”

Everett Cook, CEO & Co-Founder

Upcoming NYC tech community events

Meet other NYC founders, fund managers, and operators. Stay tuned for more updates!

Meet our partners

Hear from finance teams and employees made the jump from legacy providers to Rho. Interested in partnering with us? Drop us a note.

“We’ve been with Rho since we launched Spark. Understanding team spend in real-time has been incredibly important to us.”

James Jiang, CEO, Co-founder at Spark

Rho is a fintech company, not a bank or an FDIC-insured depository institution. Checking account and card services provided by Webster Bank N.A., member FDIC. Savings account services provided by American Deposit Management Co. and its partner banks. International and foreign currency payments services are provided by Wise US Inc. FDIC deposit insurance coverage is available only to protect you against the failure of an FDIC-insured bank that holds your deposits and subject to FDIC limitations and requirements. It does not protect you against the failure of Rho or other third party.

The Rho Corporate Card is issued by Webster Bank N.A., member FDIC pursuant to a license from Mastercard.

Investment management and advisory services provided by RBB Treasury LLC dba Rho Treasury, an SEC-registered investment adviser and subsidiary of Rho. RBB Treasury LLC facilitates investments in securities: investments are not deposits and are not FDIC-insured. Investments are not bank guaranteed, and may lose value. Investment products involve risk, including the possible loss of the principal invested, and past performance does not future results. Registration with the SEC does not imply a certain level of skill or training. Treasury and custodial services provided through Apex Clearing Corp. ("Apex") and Interactive Brokers LLC ("Interactive"), registered broker dealers and members FINRA/SIPC. Interactive rates may vary from Apex rate shown above. For additional information about investment management and advisory services provided by Rho Treasury, please refer to Rho Treasury’s ADV-2A Wrap Fee Brochure.

This material presented is for informational purposes only and should not be construed as legal, tax, accounting or investment advice. Under no circumstances should any of this material be used for or considered as an offer to sell or a solicitation of any offer to buy an interest in any securities. Any analysis or discussion of financial planning matters, investments, sectors or the market generally are based on current information, including from public sources, that we consider reliable, but we do not represent that any research or the information provided is accurate or complete, and it should not be relied on as such. Our views and opinions are current at the time of publication and are subject to change. You should consult with your attorney or relevant professional advisor for advice particular to your personal or business situation.

Rho Treasury is not insured by the FDIC. Rho Treasury are not deposits or other obligations of Webster Bank N.A., or American Deposit Management Co.’s partner banks, and are not guaranteed by Webster Bank N.A., or American Deposit Management Co.’s partner banks. Rho Treasury products are subject to investment risks, including possible loss of the principal invested.

*This reflects the sought net yield based on 90-day Treasury Bill rates as of [DATE] and an annual fee which ranges from 0.15% for deposits of $20M or more to 0.6% (the maximum annual fee) for deposits under $2M. Individual results may vary depending on the actual investment date and investment products selected. Past performance is not a guarantee of future performance results. The yield is variable and fluctuates without prior notice. The rate shown is net of fees. The amount of Treasury Bills available at a particular yield will depend upon the sellers’ offer size; any remaining cash balance after the purchase may not earn the same yield.

¹Terms and Conditions: To qualify for one of the four founder sign-up rewards (i.e., one pair of Apple AirPods Max, five day passes to Bathhouse, a one-month Mento subscription, or one Blade ride), maintain an average daily checking deposit balance of at least $50,000.00 USD for the first 90 days after your Rho account is opened. All account applications are subject to approval in Rho's sole discretion. Within 30 days following the first 90 days of the opening of the new account, if Rho determines that you have met the 90-day checking deposit balance average threshold and the other offer requirements, Rho will reach out regarding your selection of one of the four founder sign-up rewards above. No substitutions or changes permitted. Subject to availability. The new checking account must remain open and in good standing throughout the 90-day period and at the time Rho ascertains the selection of the founder sign-up reward. All accounts are subject to Rho’s Terms of Service. This offer may be changed or discontinued at any time without notice. This offer is limited to new customers only. Existing customers or customers who have applied for an account at Rho during the last 120 days do not qualify for this offer. New checking accounts connected to existing Rho services or accounts do not qualify for this offer. Limit one founder sign-up reward per new qualifying business, including all subsidiaries, affiliates, and related entities. This offer cannot be combined with any other offer, and cannot be reproduced, purchased, sold, transferred, or traded. Void where prohibited. You are solely responsible for any federal, state, or local tax payments, reporting, or other tax consequences.